246. David Cappello, part 2

246. Part 2 of our interview with David Cappello about his bookThe People's Grocer: John G. Schwegmann, New Orleans, and the Making of the Modern Retail World. The People’s Grocer is a business-based biography of John G. Schwegmann, founder of a legendary New Orleans’ supermarket chain and the most innovative and courageous retailer of the postwar era. Virtually unrecognized in retail history, visionary Schwegmann pioneered the modern big-box concept. Even more important, his 1951 Supreme Court victory over “fair trade” laws played a key role in legalizing discount pricing. A marketer extraordinaire, Schwegmann’s offbeat and controversial ads and shopping bags came to symbolize the Crescent City. As a fierce consumer crusader, his fiery passions ultimately drove him into politics.

1. This week in Louisiana history. February 3, 1753 Kerlerec arrives to take over Louisiana Colony
2. This week in New Orleans history. Mardi Gras/Carnival Day can fall on any Tuesday between February 3 and March 9 (depending on the date of Easter).
   
3. This week in Louisiana.
   57th Annual Saddle Tramp Riders Club, Inc.
   Traditional Cajun Courir de Mardi Gras Run
   Come Celebrate this Cajun Tradition with us on Feb 10th & 11th, 2018 in Church Point, LA. 
   For up to the Minute Updates on our Event Visit us at:
   For More Info Call 337-227-8023   
   
4. Postcards from Louisiana. Bruce listens to the Big Dixie Swingers on Frenchman Street in New Orleans. 
5. Postcards from the Resistance. The Louisiana branch of the Poor People's Campaign is holding a news conference in Baton Rouge on Monday, February 5, 9:30-10:30 am at the Louisiana State Capitol Building.

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